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April 2018 - Page 14 of 22 - Vinova - Vibrant Innovators

Month: April 2018

McDonald’s workers quitting as mobile app sows confusion

(Bloomberg)—For Dudley Dickerson, the mobile-app orders were the last straw. McDonald’s has been updating with new technology, delivery, a revamped menu and curbside pickup. But the chain’s “Experience of the Future” effort could backfire. Employees are handling more tasks, in many cases, they say, without pay raises or adequate staffing. So Dickerson, 23, handed over

6 mistakes mobile app marketers must avoid!

When Google reported that over 50% searches come from mobile devices about a year ago, every digital marketer has leveraged marketing efforts to capture the large consumer segments. From mobile-optimized segments to faster loading speeds, nothing is left behind. Even after trying so much, many people are still reporting suboptimal performance of their websites. The