Portland, ORE: Brandlive, the omnichannel live video platform, announced the rollout of its new mobile app.This mobile app makes it easier for brands and retailers,  to go live to their audiences with much more agility. Built on the needs and requirements of sophisticated marketers, the platform is helping to shape the way live video efforts are managed and reported on, for both public and private events.

Also, Brandlive partnered with IBM Cloud Video to better understand what is on the minds of marketers, in terms of how they intend to incorporate live video into their marketing strategies into 2018. Early results show that 50 percent of those surveyed are taking live video beyond social platforms, leveraging it across their enterprises for training, sales meetings and corporate town halls, in addition to consumer events.

Brandlive Mobile includes the following features for Brands and Retailers:

• Mobile Broadcasting – Simply log in and go live from any mobile device on your brand’s owned and operated channels and apps.
• Public/ Private Events – Broadcast to both internal and external events for more use cases and increased ROI from live video
• Easy Simulcasting to Social Channels – Broadcast directly to Facebook, Twitter and YouTube, and easily share and track events on any major platform.
• Training – Allow internal or external audiences to take quizzes and interact with courses for product trainings or promotions.

“Our goal at Brandlive is to make live video as accessible as possible to the brands and all companies that we work with. In the past year, we have seen our customers using live video across their entire enterprises, for everything from town halls, product launches, sales meetings and consumer tent pole events,” said Fritz Brumder, CEO of Brandlive.  “The mobile app will make it even easier to broadcast live video experiences across owned and operated channels and then distribute them across social media platforms, all from the palm of your hand.”

Brandlive provides an omnichannel live video platform for brands and retailers who use it for training, marketing and eCommerce events. The end-to-end live video platform enables brands to connect their best product experts and influencers directly to global digital audiences, who can then interact with those experts. Customers use Brandlive to launch products, increase eCommerce sales, create innovative live marketing programs and conduct more cost-effective internal events and training