February 21, 2018 6 min read This story originally appeared on Bizness Apps App owners who created an app to effectively communicate with their customers often struggle to promote their app and acquire loyal users. The goal is to provide customers with an exceptional experience, but if they don’t know about the app, they won’t
Venture capitalists have been pouring millions of dollars into AI-based healthcare startups while healthtech influencers are seeding the idea that AI should be legally required when diagnosing a patient. The idea here is using AI to save lives. After all, the top three causes of death in the U.S. are health-related. The number four cause of death: accidents. So, what can AI
There’s no magic bullet for a healthy lifestyle. Our personal wellness is a lifelong journey that requires us keep make smart, daily decisions and to stay informed of health-related topics. The same can be said of corporate wellness programs. Research shows that one-time events like financial incentive programs and health-risk assessments fail to influence the
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Over the recent years, one major technological trend that has witnessed a major rise across the globe is the use of mobile devices. As such, the mobile app development industry is becoming quite a rage in the recent times. With the presence of a vast pool of top app developers out there, the leading mobile
Dive Brief: BJ’s Wholesale Club has announced a new mobile app with an Add-to-Card feature that allows customers to save coupons in-app directly to their club membership cards that will be automatically applied to in-club purchases without requiring additional steps from members, according to a press release. The Add-to-Card coupon gallery will feature all coupons
A business management writer Peter Drucker once said –“What gets measured, gets managed”. It is important to measure all the facets you want to manage. For measuring the performance of any mobile application, we have various key performance indicators (KPI) which need tracking. There are many metrics which enterprises must measure. Every company has its
I have made an app and cannot decide the appropriate Market on which I should publish it! Yes, we have heard this plenty of times from many mobile app developers. For instance, it is far easy to make an app but it requires a lot of patience and research to make a marketing strategy for
Mobility has transformed the foundation of communication and smartphones and mobile devices are proliferating the market. Cashing in on this new wave of business opportunity, app developers are in a frenzy to outdo each other and design apps which will be the next big ‘find’ of the technology world. Enterprises across industry segments such as insurance,
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