CIMB Bank gets personal with customers via enhanced mobile app

CIMB Bank (CIMB) has enhanced its first in-ASEAN mobile application in Malaysia – the CIMB Enhanced Virtual Assistant (EVA), in a bid to bring personalised, convenient and an improved experience to its customers. Launched in December 2016, CIMB EVA has recently included features such as Spend Analyser and natural language conversational capabilities.

With Spend Analyser, CIMB aims to allow customers manage their accounts better, and make smarter financial decisions. Utilities, petrol, entertainment, dining and travel among others can be made though the CIMB debit, credit and prepaid cards via single-tap spending insights.

CIMB EVA has also boosted its chat capabilities. The mobile application’s natural language processing’s ability is now able to handle a wider range of chat-based transactions, the press statement read. This enables customers to chat with EVA based on words in a natural conversation. The instinctive natural language messaging is EVA’s key differentiator which hopes to represent the future of customers’ banking interactions.

“These latest improvements to EVA are part of CIMB‟s digital strategy to combine advanced FinTech solutions with our strong in-house data analytics capabilities and customer base to deliver the best banking experience to our customers.” Samir Gupta, CEO, group consumer banking, CIMB Group said.

EVA’s latest enhancements are in collaboration with FinTechs Moneythor (on intelligent recommendations and Spend Analyser) and Active.Ai (on deep learning-based natural language processing). These collaborations aims introduce more enhancements in the future, including real-time data insights to enable highly-relevant, on-site smart promotions to be offered to customers, as well as personalised and customised financial advice based on their banking portfolio and spending patterns.

Source

http://www.marketing-interactive.com/cimb-bank-gets-personal-with-customers-via-enhanced-mobile-app/