Does My Business Really Need a Mobile App

The question should really be; If I have an existing mobile-friendly website, should I invest in app development? To often we get asked this question by businesses thinking about mobile app development and speaking not only as app developers but also as strategy professionals, we continue to give the same response. Yes, an app is absolutely essential if you don’t want to fall behind the competition. Apps are quickly becoming the go to for everything, from purchasing, to services, to information searching. Not planting your foot firmly in this market leaves you open to attack.

Lets take a closer look at why your business needs an App.

Maximise Customer Engagement:

This is one of the most crucial factors. For example, if you have a website but don’t have mobile app and your competitors have both. It is easily foreseeable that when even your most loyal customers search for a product or service that you offer on online, there is every likelihood that your customers may get attracted towards your competitors’ offering, simply because they have a much higher level of customer engagement thanks to their app. The same can be said for potential new customers. If your loyal customers can be pulled away from you, what do you think will happen to customers with which you have no prior engagement? The alternative to this, is that a potential client and most definitely a loyal customer, will use your app to search for their required good and or service, before choosing a competitor,  should you be unable to full fill their needs. The key point is that you got first bite at the potential customer and not your competitor. Further more, if you work with tech savvy App Developers, they will enable you to continually view what customers are looking for and where sales are dropping off.

Increase You Customer Base:

Long term sustainable growth is essentials for any business to maintain their sustainable competitive advantage. Growth in a company is usually derived in one of two ways, high return on less investment, or higher return on high investment. A high or higher return is generally always a reflection of an increased customer base. This is where the true beauty of a mobile app comes in to play. Good app developers will allow your existing app users to share your app with their friends or relatives simply and effectively. This means that you you pay absolutely nothing to increase customer base. Further more, you can create in app promotions such as rewarding your customers with the discount on future purchases or reward points for the app they will share on your behalf.

Decrease Online Marketing Expense:

Mobile apps drastically reduce the amount of money that you spend on email notifications, digital marketing services melbourne, web marketing services and internet marketing in general. It is a common trend for successful app owners to notice a decrease in their online marketing cost, especially in relation to email marketing, print offers and newsletters. One of the major benefits of an app is that you can send the latest offers instantly in the form of push notifications. Push notifications, unlike direct emailing cannot be ignored as easily and with a bit of savvy app development, customers can bag any offer direct from the app.
India’s Flipkart are the masters of push notifications and up selling through strategically places push notifications. It is no wonder that they are now the largest e commerce platform in India.

Brand Recognition:

Most of the worlds top top brands are using mobile apps instead of the usual advertising channels to sustain and increase brand value. If we look at start ups and mid-size companies, especially those who aspire to build a brand, the most effective way to quickly and efficiently build long-lasting brand value is by consistently sending quality, targeted information about the latest happenings in the industry through push notifications.


It dos not matter if you are a local business or a global enterprise, mobile apps have the ability to take your business to the next level. The most important place to start is by creating a result-oriented app strategy and collaborating with reliable and qualified mobile app developers melbourne. To learn more about how to choose the right app development team, take a peek at my blog articles entitled who-should-build-my-app and app-development-and-the-big-sell

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