Over half of all LinkedIn usage is on the LinkedIn mobile app, and we all know in which direction that statistic is going, don’t we.
So, is your LinkedIn profile ready for people to view using the app?
Obviously, there are differences in the amount of information that LinkedIn can display on a desktop versus a mobile device, and that difference requires each of us to relook at how we have our profile set up. Obviously, we want to look our best regardless of what device people are using.
Therefore, here are my very best tips for making sure your profile really pops when people are checking you out on the go.
Mobile App LinkedIn Profile Best Practices
Please keep in mind that many of the revisions outlined below need to be made from your desktop rather than your mobile device.
Headline. Nothing shows up more prominently than this section, so make sure it clearly displays who you are and what you do.
If you have loaded this information via your desktop, this section is limited to 120 characters. However, if you enter this information via the mobile app, you just might get to include an additional 100 characters. I said “might” because I have heard from a few folks that they could not add the extra characters using their mobile app, but most people have had success.
Education. Because only your first education entry shows up, it’s important to display your best entry. It’s still smart to put on your profile the one-day specialty training course you attended last year, but that’s probably not the first thing you want viewers to see.
Summary. On the mobile app, people will see the first 78 characters (including spaces) from your profile summary. This shows up right below your location, so it’s important to take full advantage of those characters. I’ve seen some sales professionals include their phone number and business email here so viewers don’t have to struggle to find that information.
Posts. Published posts get high priority on the mobile app. One post is visible until a viewer chooses to view more. Therefore, you’ll want to have at least one post that includes an eye-catching image.
Activity. The mobile app displays your last two status updates. Don’t miss this opportunity to increase your credibility with the LinkedIn community—especially if your competitors are consistently sharing helpful information.
Job Titles. LinkedIn does not truncate your job titles on mobile, so you’ll want to take full advantage of your 100 characters. And by including a few descriptive words after your formal job title, readers will understand exactly what you can do for them—and it will also improve where you appear in the LinkedIn search rankings.
Skills & Endorsements. The three skills that you have “pinned” to the top of your profile will be displayed on your mobile profile as “Featured.” Therefore, make sure they are your most important skills—which are probably also your most relevant keywords. This “pinning” process can only be accomplished on the desktop.
Recommendations. On mobile, LinkedIn highlights one of your recommendations—and usually only the first part of your most recently received recommendation. If that information is not as flattering as you would like, you can ask that person to revise his/her recommendation, hide that recommendation if the next most recent is better, or try to get a brand new one that really pops.
Accomplishments. This mobile section displays the raw number of publications, courses and certifications from the corresponding sections on your LinkedIn profile. Therefore, if you have published material, taken courses or received certifications, be sure to flaunt them on your profile, and you’ll receive the added benefit of having these numbers show up on mobile.
People Also Viewed. This is the final section of your mobile profile, and LinkedIn has given it lots of space and even a color of its own for added emphasis. But it’s important to decide whether you really want this emphasis. is an optional section on your LinkedIn profile, but it is automatically included unless you go to Settings and choose to eliminate it. Some people see it as a roadmap to their competitors. Only you can decide if it’s helping or hurting you.
If you’d like help with developing a LinkedIn strategy that will catapult your business and career, take advantage of my limited time offer: a for just $175 (50% off my regular fee). This offer also includes an in-depth critique of your profile.
I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.
There are limited spots available, so don’t delay. Book your session today by clicking here.