It has been proven that “In the world of startups companies that stand out precisely in front of their customers will only survive and succeed.” Today Smartphone has become a ladder for company’s and is beneficial in terms of reaching to their customers via custom mobile apps. Company’s website is the store front for customers dealing with their desktop and laptop. But having a website is a normal today and we will have to think of giving a little more to engage them.
According to marketing Analyst, enterprise or custom mobile app market is expected to $61 billion till 2018, and business mobile apps have recorded a higher rate of conversation compared to desktop or mobile websites. SO we must think how will a custom mobile app development help in boosting your business?
Most of the mobile app development companies desire to focus on consumer app market. But lot of industries such as healthcare, finance, automotive and real estate are moving towards mobile app development for their business to get connected with their customer to offer better services.
These are numerous benefits of custom mobile apps, some are listed below:
1. Increase customer interactions
A custom business app provides a direct access to real time product and service. Especially if you are product base company, you can increase your sale via mobile app, send offers, notifications, and even receive feedback from customers all in real-time. Your 24×7 support team can sort out the customer query and it will increase customer relationship.
2. Increase product & service recognition
When a Smartphone user installs your business app, a customer bond starts. You can push new product notification, discounted offers, coupons, Scratch cards, catalogs and add some more features to increase company brand recognition.
3. Enhance the customer relationship
A custom mobile app with extra feature and quality starts a better customer relation between company and users. Discounted coupons, Scratch cards, catalogs and customer feedback will attract customers & enhance your business and relationship both.
4. Creating a better database management
A custom mobile application will give you the opportunity to access your existing customer data, interests and help to create new. You can get an idea on the latest trends, interests, needs and desires of mobile customers. This data can help the business to mark the area of growth and know which segment to expand.
5. Product management facility
A custom mobile app will allow accessing your product and service database. This feature give you a ease of adding new products, add offers, create coupons, delete old products, update new arrivals or push out of stock notification.
6. Increase revenue
Business Apps are not just a great way to connect with your valuable customers but can also a good source for business revenue. You can charge a little extra for app services or an upgrade with your customers. Also, you can add some other’s advertisements that add income to your company whenever customer accesses your business app.