Importance Of Mobile App and Responsive Website in Travel Technology

Truly they both carry equal importance. It’s a given that our recommendation from that point to a great extent relies on the client being referred to. In the event that their objective is to attract new clients, at that point a responsive site would take inclination. In any case, if keeping up existing clients is the primary objective, we would likely lean towards recommending they build up a mobile app.

So let’s consider how these two worthy adversaries weigh in on some of the key components.

User Experience

Once more, the native application champions from a User Experience (UX) perspective to a great extent because of the way that as opposed to being worked to get used to the mobile operating system, it is made particularly for it which gives various favorable advantages to the purchaser. The native app does not host to depend on third-party apps to be accessed. This eliminates of the fuss of moderate loading pages brought by obsolete programs attempting to process an abundance of information.


In developing and maintaining the loyalty of existing customers is where it’s for you, the native app is on its merits. The consumers make the choice to adopt your app and are therefore already engaged with your point, making them much more open to marketing communication and up-selling.

The user may permit you a space on their mobile screen since they have utilized your service previously and had a good experience or maybe you have a predominantly attractive feature that is just open through the app. Not to state that sites can’t gather information or customize the buyer experience, however, a downloaded app has fewer barriers to the user and requires less action.


If attracting new customers is the fundamental point than a responsive site might be a more appealing choice. SEO opportunities and links will take potential customers specifically to your site, while the marketing you utilize for an app may not be directly associated and for the most part fixated on guiding customers to an app store where they can download it.

A responsive site is possible by every single mobile user without the need to download, and this is especially imperative for organizations that are as yet developing their client base. On the off chance that your mobile site is simply a link and instruction to download an app, it could turn off customers who have not known about your organization before – installing an app is a dedication and users require a good amount of knowledge.

Development and Maintenance

Development and maintenance are key thought when you enter any kind of technical project and that especially applies while picking between a native app and a mobile-optimized website. Updating your site to a responsive design is probably going to cost widely not as much as building an app starting from the scratch and the development time will be less as well. Maintenance of an application will be fundamental and could prove costly. If the platforms and devices that app runs on significant updates, you will probably need to update your application too with the goal for it to bear on working effectively on the appropriate devices. Maintenance of responsive sites, however still requires a technical team, would be much simpler.


With regards to retail and travel booking mobile strategies, the deciding round comes which will create more genuine deals. The main complete answer here is that you need a mobile medium or you risk missing out altogether. A responsive site is the best place to begin and transcendently profitable in the travel related industry, where customers are famous for looking. Enhancing your site for mobile is savvy and an application is a risky saving if you are getting started in the mobile field. The native application might be the new kid on the block, however, the receptive site is in no way, shape or form two shakes away from passing out – guarantee your landing page is optimized first!