E-Commerce businesses that have not created a mobile app for e-commerce are in the dust or very soon will be. That’s because if you do not shift to you are missing out on are missing out on an immensely large chunk of customer base. So what is m-commerce?
To boil it down to the very basics, mobile commerce (m-commerce) is electronic sales and commerce – in other words, e-commerce – using wireless handheld electronic devices such as smartphones and tablets. To be clear, m-commerce is not a separate entity from e-commerce: instead, it’s a more specific sub-group of e-commerce transactions that involve the use of smartphones and tablets, instead of desktop and laptop computers.
The harsh truth is that if you don’t cater to your customers and create a mobile app for your e-commerce business chances are high that your business will perish. The pleasant truth is that creating a mobile app for e-commerce is far easier than people perceive it to be.
So, what are some indispensable features and qualities your mobile app developer should never compromise on and how can a good benefit your business?
- Customization Options
For any e-commerce business, a major challenge is to provide an excellent user experience within the mobile app. When a user downloads a shopping app, they look for seamless navigation, personalization, and a hassle-free experience. Therefore, it is vital to make the user experience as engaging and interactive as possible. Your app should include key customizable features that align with user needs and preferences, building a strong relationship.
- On-boarding Should Be As Simple As Pie
For any mobile app developer, getting the users on-board in a seamless way is one of the most critical components. Minimalistic design, intuitiveness, and the personalization make on-boarding as easy as possible. The app should welcome your users with a philosophy of what your brand is all about, followed by presenting a range of interactive features. It is integral to keep the design really simple and neat, so that your users are not put off. Right from registering and signing up for checkout and online payment, everything should be streamlined and extremely simple.
- Simple and Precise Navigation
While creating an e-commerce mobile app, one of the vital things to consider is the content and screen size. Since mobile display screens have limited space, it is important to ensure that the app and its content do not appear crammed up on the device. So, designing a simple and uncluttered layout is crucial. It should deliver seamless navigation and display your brand or products in the most impressive manner. A responsive design is the best solution, which automatically fits into any screen size and resolutions, and renders an immersive experience.
- Simple Registration and Instant Information
Most consumers are not fond of filling out long registration forms or forced social login to sign up. There are many apps that ask a lot of information up front to get you registered. Trust me, people rarely prefer such apps. Making the registration process easy is bound to improve your bounce rate and garner you a multitude of customers.
- Clear and Concise App Content
The more concise the content, the better it is. Less is more. A seller rarely wins a consumer with pushy marketing content. Therefore, it is crucial to show that you can be trusted without overdosing your consumers with information on an app. To put it simply, customers prefer crisp information that is relevant, convincing and authoritative. Provide appropriate content and keep the USP included above everything else.
- Marketing Through Push Notifications
Some of the most successful e-commerce mobile apps are the ones that have incorporated Push Notifications into their list of features. Push notifications tend to inspire immediate action, and therefore, time-sensitive marketing content like exclusive promotions, special offers, and new product launches do great with this feature. You can pair up this feature with analytics, and you would see a significant boost in sales in no time.
- Analytics For Better Development
Apart from delivering superior user experience, the core objective of an e-commerce mobile app is to earn revenues. Therefore, analytics is one important feature that your app should have. Understanding user behaviour and buying pattern on your app is of utmost importance. Session time, cost of conversion, click-through rate, and accessing custom fields, all provide information about consumer behaviour, leading to higher revenue streams.
BuildaBazaar can be your knight in shining armour as it is the best mobile app developer. With rich in features app created by BuildaBazaar you are not only going to provide the best user experience to your customers but also witness immense growth in your profits. BuildaBazaar has created apps for giants like Amul bringing it to a digital platform and fresh new businesses like Tulip Boutique. This versatility is why BuildaBazaar is regarded as one of the best platforms and .