Mobile App Discovery: What Users Are Searching for Right Now
Are you taking the right steps to become discoverable and a staple in consumers’ mobile lifestyles?
We now have empirical evidence that people are searching for apps that do it all, seamlessy. From being able to order food quickly to taking an entire, personalized yoga program anywhere, anytime, people want their apps to provide a suite of services, immediately.
According to new research from Google, consumers are searching for what’s important to them via mobile devices. In doing so, they are expressing what they want.
The following are four of the many trends in mobile app discovery, but it is clear consumers are becoming more specific in how and what they search for in apps. Savvy app marketers will use these cues to find people who will love their app.
Let’s take a look at the latest app-related Google search trends.
1. Apps To Help With Productivity
People are exploring ways to use apps to make their lives easier—from note-taking apps and mobile office suites to calendars, timers and to-do lists—by searching the following terms on Google searches:
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With Chili’s mobile app, it’s easy to find your nearest restaurant, add your name to the wait list, check out the menu, order to go and earn Plenti points.
2. Apps That Will Teach Something
An educational app has some far-reaching benefits and can do a great deal for a learner. Through the use of personalized curriculum specification and relevance in terms of the subject, people are honing their skills with the following app searches:
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Duolingo begins by using text, pictures, and audio to help you learn a different language. The idea is to associate the sound of the translation with the visuals of the text and pictures, and then have you manually translate the audio back into your native language to help reinforce the new words.
3. Apps to Stay in Shape Physically and Mentally
Whether looking to advance weight classes at the gym or find some inner peace, people are searching for apps to help them stay fit with these Google searches:
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Down Dog (Android, iOS) gets around that problem by creating new vinyasa yoga sequences each time you want to exercise. Users can choose the level of difficulty, pace and time of the workout, and the app will generate a new sequence based on these parameters. Each sequence comes with clear instructions and musical accompaniment. The app is free to use, but a premium subscription offers users first crack at new features and extra content, and helps support the developer.
4. Apps to Get Smarter with Finances
Whether looking to advance weight classes at the gym or find some inner peace, people are searching for apps to help them stay fit with these Google searches:
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Ibotta lets you save money grocery shopping and also at retail, convenience stores, pharmacies, and restaurants. To start saving money, you need to activate the digital offers before you shop. You will receive the rebates once you send a copy of your receipt or link your store loyalty card to Ibotta. You can even get cash back on online purchases at Amazon when you shop through Ibotta. Once your balance is $20, you can withdraw your cash rewards by PayPal, Venmo, bank account, or gift card.
There is a lot to glean from the stats above, but the most important trend is that users want it all, and they want it now.
Source
https://www.appnext.com/blog/mobile-app-discovery-users-search/
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