Apple and Google are setting some new ground rules for applications on their App and Play Stores. With the upcoming releases of iOS 12 and Android 9.0, both mobile giants are streamlining their platforms to prepare for future devices. With these changes, companies and developers are going to have to update their apps or face a ban from the two stores. However, there’s no need to panic because it’s also an incredible opportunity to capture a wider audience and cement your position as leaders in your field.
Apple and Google are preparing for the future. The future of their devices, of how their Operating Systems are going to work, and of how they see users interacting with their phones and tablets. Because of this, they are making sure that the current generation of apps all adheres to a set of rules and regulations. For apps that don’t update, they are simply going to be removed from the app store before it becomes too unwieldy. It’s important to remember that the Apple App Store hosts just over 2,000,000 apps while the Google Play Store has nearly double that and more are being added every day. In 2016, Apple removed almost 50,000 apps that were outdated and no longer conformed with their guidelines. Apple and Google are aware of what monoliths that their stores have become and are cracking down on those that they feel are not constantly updated to provide an enjoyable user experience for all their devices.
But what are the changes that the software companies are insisting on?
From July 2018, Apple requires all apps support the iPhone X and iOS 11 in all new applications. Apple’s iPhone X was revealed late last year and sported a now-infamous ‘notch.’ With this new screen size and lack of a home button, Apple was forced to adapt to using gestures to allow users to navigate the device and update their own applications to ensure that the notch blended in with whatever the user was using the phone for.
Along with the new iPhone, Apple wants to make sure that all apps are going to be complying with their newer 64-bit chips and Metal 1 & 2 graphics system. With Apple moving ahead at blistering speeds, they are making sure that developers and apps are going to be able to catch up.
Google’s demands of developers are similar to Apple’s. By demanding that all new applications be built using Android 8.0, they are ensuring that all future apps meet a minimum threshold for what operating systems they support. Much like Apple, the next version of Android heavily relies on the use of gestures and expects new apps to be able to accommodate. What this means is that not only will all new apps be forced to be 8.0 compatible, but even some apps that already run on 8.0 will have to be updated to 9.0 to prepare for the changes.
What does this mean for me?
For all developers, it means that you’re going to have to dig deep into your source code and make sure that every part of your app can run across the myriad of current and next-generation operating systems.
Failure to do so would likely see your app penalized in search rankings or possibly removed from the app stores altogether.
It’s easy to look at all of this as a potential negative. No one wants to trawl through your app’s code to bring it up to snuff, we get it, but it’s an incredible opportunity for you and your audience. The change in app store rules present two benefits to you:
1. Your rival applications that don’t adhere to the new guidelines are going to face harsh penalties and could even be removed from the stores.
2. You can update your application to take advantage of the latest and greatest technology
The landscape of technology has changed dramatically over the past few years. Suddenly, Machine Learning, Artificial Intelligence, and Augmented Reality are available for all application developers and not just the largest of companies, and this is where DB Best can help you succeed.
Our global development team has spent years perfecting the tools of the future to help imbue your apps with the strength that it needs to compete in the next-generation of applications. Whether it’s adding in facial detection, or conforming it to work within China, or perhaps just adding a dose of AI, our DB Best team can help enhance your app and ensure that it adheres to all new app store rules.
It’s crucial to ensure that your app remains up to date with both Apple and Google’s regulations about the app store. Just last year, the app economy brought in over $86 billion dollars, a 105% growth from 2015 and that is set to explode by 2020. You know how important your app is to your customers, to your business, and to your continued place at the top of your customer’s mind.
Bringing in DB Best to update your app will not only keep you on the app store, but we can even add in a little bit of magic that will surprise and delight your audience.
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