Your app or game name is one of the most difficult, but also most important, decisions you will make.
Back in the middle of 2014 I looked into what made a successful App Store name. 18 months is a long time on the App Store so I thought it was time to follow up, see what’s changed and have a more in-depth look.
I analyzed 8000 apps in the US App Store top charts.
The results varied greatly.
Looking at the distribution of the number of words used.
Most apps clustered towards using less words. With 2 & 3 words being the most popular.
Over 50% of apps use 4 words or less.
Similarly looking at the distribution of the number of characters used.
Peaking at 12 characters, the majority of apps use less than 30 characters in their app name.
The top 10 words used were:
Ignoring stop words like “and”, “for”, “the” etc gives: